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MyDealerOnline

"Sell Before You Buy"

MyDealerOnline Mentioned in TechCrunch as Quality Lead Generator for the Automotive Sector

In a recent TechCrunch article, "The Future of Lead Generation," MyDealerOnline is mentioned as a startup aimed at empowering both consumers and dealers during the car buying and selling process. With MyDealerOnline's technology, consumers are given access to automotive auction inventory, presenting car shoppers with a greater selection of vehicles at the best possible prices. Traditionally, quality auction vehicles are only obtained by licensed car dealers at dealer-only auctions. MyDealerOnline's technology connects consumers to auction inventory by allowing dealers to display thousands of auction vehicles on their websites, growing their online automotive listings and increasing their inventory selection for consumers. 

In an age where companies are paying monthly dues for qualified leads and social "likes" to grow their customer base, powerful lead generation tools are as valuable as they come. Any veteran professional in the automotive  industry knows that letting a lead slip through the cracks could mean missing the sale of a car that has been sitting on their lot far past it's expiration date. With MyDealerOnline's digital communication platform, dealers can interact with eager consumers across the web as they are shopping for their next car. Through MyDealerOnline's lead management system, consumers can request more information about a vehicle, send a message, request a phone and even ask the dealer to place a bid on a car located at an offsite auction. MyDealerOnline's real-time notification system alerts dealers when a consumer is interested in a car on their website, preventing dealers from ever missing a lead inquiry. 

The ability to turn potential customers into lifelong customers comes down to capturing leads when they are looking and where they are looking during their purchasing decision. As highlighted in a previous MyDealerOnline's blog post about the power of lead generation, MyDealerOnline provides an all encompassing solution for dealers to maintain leads and capture customers before the dealer down the street is ever given the opportunity. MyDealerOnline not only provides consumers access to thousands of auction vehicles that are otherwise unattainable to the public, but also provides dealers with a lead generation tool essential for sustainability and growth in today's lead-hungry economy. 

Original article published on LinkedIn by Carly Fitzpatrick 

Independent Dealers Have No Fear, Online Inventory is Here

As more and more franchise dealerships step into the used-car sector, independent used-car dealers are finding themselves with greater competition than ever before. Not only are they competing with the dozens of other independent dealerships within a five mile radius, but also the colossal franchise dealerships with a greater inventory selection and a seemingless endless stream of cash flow.  With 40 million used cars sold in 2015, both franchise and independent dealers are fighting for a piece of the pre-owned industry’s profit. By examining DealerSocket’s Independent Dealership Action Report, we can determine the greatest challenges independent, used-car dealers encountered last year and more importantly, how to solve those challenges.

When asked what was the most important problem plaguing their dealerships in the year 2015, independent dealers responded that their top two greatest challenges included:

1. Inventory Acquisition (31%)

2. Capital to Finance Inventory (21%)

 

Coincidentally, return on investment and revenue growth ranked as the number one goal of independent dealers polled in the report. With inventory and capital proving to be the biggest challenges along with ROI and revenue growth serving as the top priority, it is evident that, “There is a direct correlation between independent dealers’ top challenge — inventory acquisition — and their No. 1 initiative — ROI/revenue growth,” the report notes. “In a circular fashion, acquiring more inventory will increase revenue and cash capital to finance more cars.”

 

The DealerSocket report concludes with suggestions for increasing both inventory and capital as well as advice for growing dealership revenue. 

INCREASING INVENTORY & CAPITAL

  • Expanding inventory search online and attracting individual sellers
  • Understanding car buyers and purchasing inventory based on their needs
  • Utilizing tools like a lender portal to offer more financing options to your customers

GROWING DEALERSHIP REVENUE 

  • Leveraging technology, like CRM, that is cost-effective and yields high returns
  • Improving selling skills, like phone handling, to raise closing rates by source
  • Decreasing spend of traditional advertising 
  • Creating a digital shopping experience that drives consumer engagement 

Looking for a technological tool to reduce your dealership's pain points and increase your dealership's competitiveness? MyDealerOnline offers a unique solution for independent, used-car dealers. With our technology, you can place auction inventory on your website or create your own custom website pre-loaded with auction inventory. Better yet, our services come with a low monthly subscription so you do not even have to finance this inventory to display on your website. Add auction inventory to your online listings, increase your digital presence and provide a greater selection of vehicles with MyDealerOnline's technology. 

MyDealerOnline to Expand Internationally through Partnership with Bendary Car Corporation

February 01, 2016 06:00 AM Eastern Standard Time
 

LANGHORNE, Pa.--(BUSINESS WIRE)--MyDealerOnline®, Inc. is pleased to announce its recent exclusive partnership with Bendary Car Corporation out of New York. MyDealerOnline and Bendary Car Corporation’s new distribution agreement will allow MyDealerOnline to expand to multiple international automotive markets.

“Overseas dealers will gain greater access to U.S. auction inventory, $0 brokerage fees and $0 logistics markup. Bendary Car Corp. will provide interest-free financing up to 50% of the vehicle cost. Also, interest-free financing will continue until the car sells for qualified dealers”

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Under the agreement, the Bendary and MyDealerOnline partnership focuses initially on the Middle Eastern and African markets with future expansion planned. Overseas dealers who subscribe to MyDealerOnline will receive immediate access to U.S. auction inventory, technology, resources and support. “MyDealerOnline is a perfect fit for our long-term Auto Exportgrowth,” states Ahmed Bendary, President of Bendary Car Corporation. “Overseas dealers will gain greater access to U.S. auction inventory, $0 brokerage fees and $0 logistics markup. Bendary Car Corp. will provide interest-free financing up to 50% of the vehicle cost. Also, interest-free financing will continue until the car sells for qualified dealers,” adds Bendary. “This program will add working capital needed to make overseas dealers successful.

The distribution partnership provides MyDealerOnline with the opportunity to establish dealer relationships throughout the world. “Our #1 goal is to help overseas dealers gain access to U.S. inventory and grow their dealerships,” says Scott Stephens, Vice President of Business Development at MyDealerOnline. “Export is important to the success of U.S. used car consignors. They will now have access to thousands of additional overseas buyers,” Stephens concludes.

For more information, please register at www.mydealeronline.com/export or email to info@mydealeronline.com.

About MyDealerOnline®

MyDealerOnline®, Inc., is a wholesale to retail digital product that allows car dealers to broker auto auction inventory straight from their own websites. MyDealerOnline removes the guessing game from the wholesale car buying experience and enables dealers to “Sell Before You Buy.” MyDealerOnline provides auction houses and their consignors with a broader buyer base and car dealers with a greater online inventory for direct consumer shopping. Visit MyDealerOnline at mydealeronline.com.

Contacts

MyDealerOnline®, Inc.
Carly Fitzpatrick
Digital Marketing Manager
215-289-0500
cfitzpatrick@alteso.com