We'd like to introduce you to our newest MyDealerOnline team member, Julian Aspite. Julian is going to be a senior marketing major at West Virginia University and will be assisting the marketing and sales department for the duration of the summer. Certainly a well-rounded and knowledgeable addition to the team, Julian grew up right in the action of the auction at Aspite Auto Auction, currently owned and operated by his dad, Jerry Aspite Jr., and his uncle, Antonio Aspite. Here's more from Julian himself.
Pictured Above: MDO team members, Alexander and Andrey, initiating Julian in summertime lunch break exercises
Growing up in the auto auction world was very exciting. I would go to auctions on Saturdays to watch my Dad and Uncle auction off cars and loved to hear them do their “fast talking.” Hearing them speak always made me laugh and smile. Although the auctions were fun, they were also very intimidating. There would be a lot of people hovering around the lot hollering when they did not get the car they wanted, but I was able to get used to this quickly. After the auctions, my Dad and I would go back to the office so he could do paperwork. After he was finished with his work, we would go into the yard and he would drive me around on the forklift, play with dogs, and look at all the cars. Everything was very fascinating to me.
Pictured Right: Life in the yard at Aspite Auto Auction
Now that I am grown up and working with my Dad and Uncle, the auto auction world I grew up in is very different. Aspite Auto Auction went from working in trailers on the side of State Road to an office in a building. They started to get nicer cars in their auctions with clean titles and made a bigger name for themselves. Since I can still remember what the yard looked like and how they ran the auctions many years ago, I am able to fully appreciate the work that my family has put into this business and where they are now. Each day I work with my family I learn more about the industry and see how they are evolving with the digital era.
Over the past few years, I’ve been working for Aspite Auto Auction when I am home from school. I saw the company switch from only live auctions to now having live and online auctions. The way they run their live auctions is different from the way they ran them two years ago and it seems to be changing each month. They are able to find more efficient ways to run the auctions which benefits everyone that works for Aspite. They now use an online auction platform with an easy to use mobile app, a technology upgrade that has changed business for the better. We are able to put vehicles online much faster with the app and online auctions run very smoothly. It has been a great help to the company and I am very excited to see where it takes us in the future.
Pictured Above: Aspite Auto Auction celebrating their grand re-opening after over 50 years of business
The traditional trends so common throughout the existence of the auto industry are slowly but surely making that big leap towards all things digital. The digital shift of the auto industry has been a tad slower than other industries but are highly visible online, with automotive marketplaces infiltrating the internet and other technologies that require minimal dealer to customer interaction. One cannot pretend these that opportunities do not entice eager car shopping consumers, so dealers must find a way to embrace the shift rather than fight it. Decisions to list inventory online and embrace eCommerce are only the beginning, as there are now additional professional service aspects to offer customers. Take AutoPoint, for example, a technological automotive marketing tool with a new software, WelcomePoint, for dealerships to utilize to increase customer satisfaction.
WelcomePoint is a virtual greeting center for car dealerships to use throughout their business hours to maintain heavy traffic. This software can be embedded into devices such as computers or tablets and allows the dealer to have an up-to-date overview of sign-ins, appointments for individual
employees, and service histories for specific vehicles. Customers will also have the opportunity to
customize their search for a car by notifying a dealer in advance about specific details or features they are looking for. According to AutoRemarketing, this software will enhance the car buying experience for customers and allow dealerships to run a more professional and organized business.
Any auto industry professional can tell you that customer satisfaction is a number one priority in the business. From services to products to feature add-ons, dealers will jump through hoops to have a happy customer drive off in their lot in the perfect car of choice. Services like WelcomePoint and products like MyDealerOnline are just two examples of how the industry is shifting to embrace all things digital. So don’t get left in the dark, learn how MyDealerOnline can revolutionize your used car dealership today!
MyDealerOnline is pleased to welcome Aspite Auto and Salvage Auction to our clientele!
Just over fifty years ago, Jerry Aspite Sr. opened Aspite Auto as a classic auto body shop in Northeast Philadelphia. Today, Aspite Auto Auction remains a family-owned and operated business under the reigns of Aspite brothers, Jerry and Antonio. Aspite Auto Auction is the only salvage auction in Philadelphia and also auctions clean title vehicles and equipment for financial institutions, charitable organizations, municipalities and new car trades. Aspite currently holds online and live auctions every other Wednesday open to both car dealers and the public.We had the opportunity to go on site and talk to the brothers themselves in this short video.
With the help of MyDealerOnline’s inventory tool, Aspite Auto Auction has increased their offsite inventory, with thousands of additional clean and salvage cars now available through Aspite's offsite inventory page. If you are a dealer looking for parts or a consumer hunting for a great deal on a used car from a local vehicle supplier, Aspite Auto Auction is the place for you.
Make sure to check out MyDealerOnline’s “Hot on the Lot” special to see what featured vehucle is up for bid at Aspite’s next auction on Wednesday, February 17th online at aspiteauction.com or onsite at:
Aspite Auto Auction
7000 State Road
Philadelphia, PA 19135.