We'd like to introduce you to our newest MyDealerOnline team member, Julian Aspite. Julian is going to be a senior marketing major at West Virginia University and will be assisting the marketing and sales department for the duration of the summer. Certainly a well-rounded and knowledgeable addition to the team, Julian grew up right in the action of the auction at Aspite Auto Auction, currently owned and operated by his dad, Jerry Aspite Jr., and his uncle, Antonio Aspite. Here's more from Julian himself.
Pictured Above: MDO team members, Alexander and Andrey, initiating Julian in summertime lunch break exercises
Growing up in the auto auction world was very exciting. I would go to auctions on Saturdays to watch my Dad and Uncle auction off cars and loved to hear them do their “fast talking.” Hearing them speak always made me laugh and smile. Although the auctions were fun, they were also very intimidating. There would be a lot of people hovering around the lot hollering when they did not get the car they wanted, but I was able to get used to this quickly. After the auctions, my Dad and I would go back to the office so he could do paperwork. After he was finished with his work, we would go into the yard and he would drive me around on the forklift, play with dogs, and look at all the cars. Everything was very fascinating to me.
Pictured Right: Life in the yard at Aspite Auto Auction
Now that I am grown up and working with my Dad and Uncle, the auto auction world I grew up in is very different. Aspite Auto Auction went from working in trailers on the side of State Road to an office in a building. They started to get nicer cars in their auctions with clean titles and made a bigger name for themselves. Since I can still remember what the yard looked like and how they ran the auctions many years ago, I am able to fully appreciate the work that my family has put into this business and where they are now. Each day I work with my family I learn more about the industry and see how they are evolving with the digital era.
Over the past few years, I’ve been working for Aspite Auto Auction when I am home from school. I saw the company switch from only live auctions to now having live and online auctions. The way they run their live auctions is different from the way they ran them two years ago and it seems to be changing each month. They are able to find more efficient ways to run the auctions which benefits everyone that works for Aspite. They now use an online auction platform with an easy to use mobile app, a technology upgrade that has changed business for the better. We are able to put vehicles online much faster with the app and online auctions run very smoothly. It has been a great help to the company and I am very excited to see where it takes us in the future.
Pictured Above: Aspite Auto Auction celebrating their grand re-opening after over 50 years of business
As more and more franchise dealerships step into the used-car sector, independent used-car dealers are finding themselves with greater competition than ever before. Not only are they competing with the dozens of other independent dealerships within a five mile radius, but also the colossal franchise dealerships with a greater inventory selection and a seemingless endless stream of cash flow. With 40 million used cars sold in 2015, both franchise and independent dealers are fighting for a piece of the pre-owned industry’s profit. By examining DealerSocket’s Independent Dealership Action Report, we can determine the greatest challenges independent, used-car dealers encountered last year and more importantly, how to solve those challenges.
When asked what was the most important problem plaguing their dealerships in the year 2015, independent dealers responded that their top two greatest challenges included:
1. Inventory Acquisition (31%)
2. Capital to Finance Inventory (21%)
Coincidentally, return on investment and revenue growth ranked as the number one goal of independent dealers polled in the report. With inventory and capital proving to be the biggest challenges along with ROI and revenue growth serving as the top priority, it is evident that, “There is a direct correlation between independent dealers’ top challenge — inventory acquisition — and their No. 1 initiative — ROI/revenue growth,” the report notes. “In a circular fashion, acquiring more inventory will increase revenue and cash capital to finance more cars.”
The DealerSocket report concludes with suggestions for increasing both inventory and capital as well as advice for growing dealership revenue.
INCREASING INVENTORY & CAPITAL
- Expanding inventory search online and attracting individual sellers
- Understanding car buyers and purchasing inventory based on their needs
- Utilizing tools like a lender portal to offer more financing options to your customers
GROWING DEALERSHIP REVENUE
- Leveraging technology, like CRM, that is cost-effective and yields high returns
- Improving selling skills, like phone handling, to raise closing rates by source
- Decreasing spend of traditional advertising
- Creating a digital shopping experience that drives consumer engagement
Looking for a technological tool to reduce your dealership's pain points and increase your dealership's competitiveness? MyDealerOnline offers a unique solution for independent, used-car dealers. With our technology, you can place auction inventory on your website or create your own custom website pre-loaded with auction inventory. Better yet, our services come with a low monthly subscription so you do not even have to finance this inventory to display on your website. Add auction inventory to your online listings, increase your digital presence and provide a greater selection of vehicles with MyDealerOnline's technology.
MyDealerOnline is pleased to welcome Aspite Auto and Salvage Auction to our clientele!
Just over fifty years ago, Jerry Aspite Sr. opened Aspite Auto as a classic auto body shop in Northeast Philadelphia. Today, Aspite Auto Auction remains a family-owned and operated business under the reigns of Aspite brothers, Jerry and Antonio. Aspite Auto Auction is the only salvage auction in Philadelphia and also auctions clean title vehicles and equipment for financial institutions, charitable organizations, municipalities and new car trades. Aspite currently holds online and live auctions every other Wednesday open to both car dealers and the public.We had the opportunity to go on site and talk to the brothers themselves in this short video.
With the help of MyDealerOnline’s inventory tool, Aspite Auto Auction has increased their offsite inventory, with thousands of additional clean and salvage cars now available through Aspite's offsite inventory page. If you are a dealer looking for parts or a consumer hunting for a great deal on a used car from a local vehicle supplier, Aspite Auto Auction is the place for you.
Make sure to check out MyDealerOnline’s “Hot on the Lot” special to see what featured vehucle is up for bid at Aspite’s next auction on Wednesday, February 17th online at aspiteauction.com or onsite at:
Aspite Auto Auction
7000 State Road
Philadelphia, PA 19135.