Onscreen Facebook Popup by Infofru

Receive all updates via Facebook. Just Click the Like Button Below

Powered By Infofru

For more plugins visitReviewresults

Close

Twitter Feed Popout byInfofru

MyDealerOnline

"Sell Before You Buy"

Three’s a Party: The Role of Third Party Sites in Automotive Retail

Traditional automotive retail consists of two main players; the dealer and the consumer. Modern automotive retail consists of the dealer, the consumer and every other factor that now influences consumers' car buying decisions. From consumer shopping guides, to dealership reviews, to social recommendations on Facebook, we are given countless resources as consumers to guide our purchasing decisions in today's digitally-connected, review-friendly society. When it comes to third party automotive sites, three’s a party as they offer benefits for both the dealer and the consumer. This blog post explores the impact of third party marketplaces in the automotive retail sector and introduces an innovative solution for remarketing vehicles. 

Trends show that consumer shopping behaviors favor third party sites, utilizing such marketplaces as trustworthy and objective informational resources throughout the decision-making process. In fact, 2 out of 3 new car buyers, and 4 out of 5 used car buyers rely on independent research sites and marketplaces as a key resource in their car buying process.1 "Consumers like to comparison shop, and they want unbiased information that third party sites provide," stated Alex Vetter, CEO of Cars.com, at the 2015 Automotive News Retail Forum.2 As fragmented as the auto retailing industry is today, independent dealers continue to rely on third party sites to market their inventory. Third party sites allow consumers to view an array of inventory, shop around and find a good deal. Convenience is key for today’s consumer and the convenience of third party sites is rooted in massive amounts of inventory, avenues for comparability and reliable consumer reviews all in one place. 

 

For dealers, third party sites offer marketing opportunities difficult for independent, franchise dealerships to initiate on their own. Third party sites are today’s classified newspapers ads with better results. "Few groups have the size and resources to strike out on their own and create websites sufficient to try to attract all the business they need internally," mentioned John Krafcik, President of TrueCar, Inc.3 Third party sites allow dealers to reach a wider audience, generate leads and advertise their dealership. According to Driving Sales News, 78% of consumers looking for used cars are using a third party site in their search. Out of this 78%, they also state that 60% of the time that consumers spend going through the buying process is spent on a third party site.4 With such a high percentage of lead and sale traffic coming from third-party sites, why wouldn’t every dealer's strategy focus on broadcasting their dealership on these types of marketplaces? 

 

Well for one, third party sites require a quality leads handling process and consistent communication to produce profitable ROI. Let’s face it, marketing inventory on these sites does come with a price and in order to reap the benefits in return, they require a significant amount of management and attention on the back-end. It is important for dealers to remember that many third party sites do not necessarily consider themselves lead providers but rather inventory marketing channels.5  Given the sheer volume of consumers visiting automotive marketplaces on a daily basis, third party sites offer viable avenues for dealers to market their inventory. However, third party sites do not necessarily serve as the lead-generating power tool designed to solve all dealer hardships in automotive retail. In the past few years, AutoNation has placed less emphasis on plugging money into third party site providers and turned its attention towards brand building. "I can pay them to build their brands, or I can build my own brand," referenced AutoNation's CEO, Mike Jackson, noting that the significant fees and subscription costs for online lead generation through third party sites simply wasn't worth the cost.6

 

Given the interesting twist of third party site advantages and disadvantages for dealers, what about a tool that offers consumers a massive selection of inventory AND provides dealers quality, manageable leads through their OWN website? MyDealerOnline's revolutionary software does just that. An auto remarketing tool designed for dealers to offer a greater inventory selection without increasing their upfront capital finance requirements, MyDealerOnline aggregates auto auction inventory and places it on subscribing dealers’ sites for consumer browsing. Car shopping consumers are able to browse this inventory tool and inquire about particular cars straight through MyDealerOnline’s interactive communication platform. Dealers get real-time lead alerts and consumers get fast responses to their inquiries. MyDealerOnline's solution bridges the gap between wholesale and retail, an opportunity not available through third party site providers. To learn more about this unique concept, visit mydealeronline.com for additional information. 

MyDealerOnline to Expand Internationally through Partnership with Bendary Car Corporation

February 01, 2016 06:00 AM Eastern Standard Time
 

LANGHORNE, Pa.--(BUSINESS WIRE)--MyDealerOnline®, Inc. is pleased to announce its recent exclusive partnership with Bendary Car Corporation out of New York. MyDealerOnline and Bendary Car Corporation’s new distribution agreement will allow MyDealerOnline to expand to multiple international automotive markets.

“Overseas dealers will gain greater access to U.S. auction inventory, $0 brokerage fees and $0 logistics markup. Bendary Car Corp. will provide interest-free financing up to 50% of the vehicle cost. Also, interest-free financing will continue until the car sells for qualified dealers”

Tweet this

Under the agreement, the Bendary and MyDealerOnline partnership focuses initially on the Middle Eastern and African markets with future expansion planned. Overseas dealers who subscribe to MyDealerOnline will receive immediate access to U.S. auction inventory, technology, resources and support. “MyDealerOnline is a perfect fit for our long-term Auto Exportgrowth,” states Ahmed Bendary, President of Bendary Car Corporation. “Overseas dealers will gain greater access to U.S. auction inventory, $0 brokerage fees and $0 logistics markup. Bendary Car Corp. will provide interest-free financing up to 50% of the vehicle cost. Also, interest-free financing will continue until the car sells for qualified dealers,” adds Bendary. “This program will add working capital needed to make overseas dealers successful.

The distribution partnership provides MyDealerOnline with the opportunity to establish dealer relationships throughout the world. “Our #1 goal is to help overseas dealers gain access to U.S. inventory and grow their dealerships,” says Scott Stephens, Vice President of Business Development at MyDealerOnline. “Export is important to the success of U.S. used car consignors. They will now have access to thousands of additional overseas buyers,” Stephens concludes.

For more information, please register at www.mydealeronline.com/export or email to info@mydealeronline.com.

About MyDealerOnline®

MyDealerOnline®, Inc., is a wholesale to retail digital product that allows car dealers to broker auto auction inventory straight from their own websites. MyDealerOnline removes the guessing game from the wholesale car buying experience and enables dealers to “Sell Before You Buy.” MyDealerOnline provides auction houses and their consignors with a broader buyer base and car dealers with a greater online inventory for direct consumer shopping. Visit MyDealerOnline at mydealeronline.com.

Contacts

MyDealerOnline®, Inc.
Carly Fitzpatrick
Digital Marketing Manager
215-289-0500
cfitzpatrick@alteso.com

MyDealerOnline® Brings on Scott Stephens as Vice President of Business Development as the Company Continues to Grow

MDO Logo colored

78 Cabot Boulevard East                                                                               

Langhorne, PA 19047                                                                               November 17, 2015

P R E S S     R E L E A S E

MyDealerOnline® Brings on Scott Stephens as Vice President of Business Development as the Company Continues to Grow 

Langhorne, PA (November 17, 2015) - MyDealerOnline® is pleased to announce the addition of Scott Stephens as Vice President of Business Development. With decades of experience in the automotive industry, Stephens will be a strong attribute to the MyDealerOnline team. For the entirety of his career, Stephens has worked to support car dealers,  including over twenty years of experience at Cox Automotive. As General Manager of ExportTrader.com, Stephens developed the leading portal for overseas car dealers - building relationships in over one hundred fifty countries.

MyDealerOnline aims to revolutionize the auto remarketing industry. MyDealerOnline partners with auction houses, takes their available inventory feed and places it directly onto the car dealer’s website for consumer shopping. MyDealerOnline’s existing auction house partnerships include ninety percent of the salvage inventory market with Copart and Insurance Auto Auctions, as well as substantial clean car auto auction inventory partners such as ADESA and Auction Broadcasting Company. Through these partnerships and future partnerships developing on the horizon, MyDealerOnline intends to reach more dealers and expand both domestically and internationally.

With inventory available from auto auctions around the globe, the focus remains on introducing dealers to MyDealerOnline’s revolutionary wholesale to retail purchasing product. Stephens’ goal for MyDealerOnline is to build the largest network of connected dealers throughout the world. Stephens feels that, “MyDealerOnline provides dealers, both AIbEiAIAAABECNzK2ayV9pjAyQEiC3ZjYXJkX3Bob3RvKihjNzdkMTdlZGJlY2IzZDE1YmRkYzY3OWRlZjkxZmFjYjVjMjQ1NTZmMAHwPgsB8w-XcVwMFrAfxBhx5ZMeeA (1)domestically and internationally, with greater selling opportunities - reaching more consumers with expanded inventory options.”  The contribution of Stephens’ international auto experience will assist in MyDealerOnline’s continued expansion efforts.

About MyDealerOnline®

MyDealerOnline® is a wholesale to retail digital product that allows car dealers to broker wholesale auto auction inventory straight from their own website. MyDealerOnline removes the guessing game from the wholesale car buying experience and enables dealers to “Sell Before You Buy.” MyDealerOnline provides the auction houses and their consignors with a broader buyer base and car dealers with a greater virtual inventory for direct consumer shopping. Visit MyDealerOnline at mydealeronline.com.

Contact

Carly Fitzpatrick

Digital Marketing Manager

MyDealerOnline®

cfitzpatrick@alteso.com

mydealeronline.com