How much do you rely on your smartphone for everyday tasks? It’s impossible to deny how dependent and addicted today’s society is on their cell phones. From communication, to photography, to mapping directions and even shopping, we live in a world that relies on mobile devices. In a study recently conducted by Think With Google, it was discovered that 82% of shoppers say they consult their phones on purchases they’re about to make in a store. This is creating smarter buying options by allowing the customer to do research on a product they are interested in order to find the best deal possible. Even by just looking up an item, your smartphone has the capability to remember your search and correlate that search into the paid advertisements that you see on many sites following your search.
Think back to the last time you were searching for a car to purchase. Whether it was new or used, did you research the car’s ratings, reviews, and prices ahead of time? According to AutoRemarketing,
71% of customers who visit a dealership with a particular car in mind end up purchasing that car.
Meaning that customers are doing their research ahead of time and it is the dealer’s responsibility to live up to those expectations to make the sale. The customer enters the dealership ready to buy, not shop and has already researched options, features and pricing comparisons. The car itself is not only important, but also the experience brought to the customer.
Reliance upon technology is not going anywhere. We rely on it to function and even if we don’t like to admit it, our smartphones are smarter than us. Consumers use their mobile devices to help them make purchasing decisions, so dealers should embrace mobile technologies that could help them make a sale. There are new technologies emerging in the market to assist dealers in staying one step ahead of buyers that are compatible with smartphones and tablets alike to always keep vital information at hand. Nextgear Capital has introduced a mobile application brought to you by Black Book that allows a dealer the opportunity to calculate profit on a used automobile using the VIN number before purchase to ensure that it is a smart buy for their customers. By using this application, dealers can create a greater opportunity for customers to find the right match in their car buying search. But with 71% of customers doing their research ahead of time, dealers need a means to bringing these options to customers in the comfort of their own homes.
MyDealerOnline has built that bridge between used car dealerships and online inventory available to customers. Dealers have the opportunity to post car listings that are available on and off their lots, creating numerous options for customers to choose from. With these mobile and technological tools, you can increase your revenue possibilities and enhance customer satisfaction with a click of a button.
If you think back ten years ago to 2006, how much did you know about technology? Did you have a computer in your own home? If so, did you use that computer nearly as much as you do now? Chances are you depend more on the internet now more than ever before for various aspects of your daily life. Access to online bill paying, virtual GPS systems for directions, and even the real estate market are prime examples of the readily available features provided by the internet. There is one aspect of our daily lives, however, that has not fully taken the online switch over to the virtual side. That aspect would be the automotive retail industry.
In 2009, only a mere 4% of all automotive retail sales were held online and increased to roughly 15% in 2013. Compare these numbers to the 50% of online visibility that is held by industries such as publishing and entertainment, as told by Forbes.com. Because of this minor increase, there has already been a decline in the number of visits a consumer makes to the dealership before buying a car from 4 visits to an average of 1.4 visits.
Does this come as a surprise that in this short of a time period that an online presence can make this much of a difference? Consider everything that is readily available to the public on marketplaces like Amazon, as pointed out by AutoRemarketing.com. There are hundreds of thousands of products for low prices listed for the immediate purchase by consumers. This not only saves money, but time as well from driving to and from the store to waiting in line and taking the chance that the item you are looking for may not be in stock. This is no different than the pros and cons of the automotive retail industry. On-demand automotive retail platforms, such as ShowroomXpress, are merging the automotive industry with the new advancements in technology. ShowroomXpress showcases car inventory from dealerships to consumers through an online presence available at home and interactive kiosks present at dealerships and is being released to the public in the upcoming year. Much like ShowroomXpress, MyDealerOnline has a similar vision of how the automotive industry can be taken into a new era.
MyDealerOnline saw the opportunity of an online automotive presence and full heartedly took an initiative. By setting up an online platform, auctioneers and dealers can showcase their used car inventory that they have available on and off their lot. Consumers can conveniently see inventory in the comfort of their own home before taking the trip out to the dealership to ensure a successful transaction and long-term satisfaction. With so much of society being dictated online, it seems impossible that there hasn’t be a service offered like this before. Learn more about how we can assist you in the car buying process at MyDealerOnline.
With as warm and unpredictable as this winter season has been, it was an exciting change of pace when Winter Storm Jonas hit the east coast. The biggest downside to having a winter wonderland, however, has everything to do with our automobiles. Clearing out mountains of snow on driveways, salting sidewalks and streets to prevent slippery conditions, and increased risks while driving are just a few setbacks that result from these anticipated snow days. With all of the stress winter weather conditions put on your vehicle, think about the impact these conditions can have when trying to sell cars in the middle of a blizzard.
If you are snowed in, chances are that car dealerships are snowed in right there with you. As soon as the snow stops, it's common practice to shovel and remove the snow from on top and around your car. Imagine having to clean off hundreds of cars and having an entire lot to clear, not just a driveway. Winter conditions hit dealerships the hardest in regards to getting back to business after a storm. Rough winter weather conditions not only put pressure on the employees of the business, but also defers consumers from making the trek out to visit one or even multiple dealerships to go car shopping. Is there a plausible way to minimize the impact of extreme winter weather scenarios on business productivity, particularly in auto sales?
Well, one way is to have inventory readily available on your website for consumers to browse. If you think about it, snow days may even make for the best car shopping days because consumers can sit on their laptops or mobiles and browse through vehicles all day at just the click of a button. In fact, AutoRemarketing.com reported that Winter Storm Jonas had little to no effect on the buying and selling of used cars, stating that sales were up by 2% when compared to the previous year. This can be attributed to the trend of online inventory being readily available to customers from dealerships. Not only does it broaden the inventory, but also creates ease for winter conditions as well. The fewer cars on the lot, the less working capital you have to provide to maintain those vehicles. Why not increase your inventory off the lot by adding thousands of readily available auction cars to your website?
MyDealerOnline can bring these inventory considerations and much more to your dealership. Click here to find out how you can increase your online inventory to get you through the rest of this climate-confused winter season.