In a recent TechCrunch article, "The Future of Lead Generation," MyDealerOnline is mentioned as a startup aimed at empowering both consumers and dealers during the car buying and selling process. With MyDealerOnline's technology, consumers are given access to automotive auction inventory, presenting car shoppers with a greater selection of vehicles at the best possible prices. Traditionally, quality auction vehicles are only obtained by licensed car dealers at dealer-only auctions. MyDealerOnline's technology connects consumers to auction inventory by allowing dealers to display thousands of auction vehicles on their websites, growing their online automotive listings and increasing their inventory selection for consumers.
In an age where companies are paying monthly dues for qualified leads and social "likes" to grow their customer base, powerful lead generation tools are as valuable as they come. Any veteran professional in the automotive industry knows that letting a lead slip through the cracks could mean missing the sale of a car that has been sitting on their lot far past it's expiration date. With MyDealerOnline's digital communication platform, dealers can interact with eager consumers across the web as they are shopping for their next car. Through MyDealerOnline's lead management system, consumers can request more information about a vehicle, send a message, request a phone and even ask the dealer to place a bid on a car located at an offsite auction. MyDealerOnline's real-time notification system alerts dealers when a consumer is interested in a car on their website, preventing dealers from ever missing a lead inquiry.
The ability to turn potential customers into lifelong customers comes down to capturing leads when they are looking and where they are looking during their purchasing decision. As highlighted in a previous MyDealerOnline's blog post about the power of lead generation, MyDealerOnline provides an all encompassing solution for dealers to maintain leads and capture customers before the dealer down the street is ever given the opportunity. MyDealerOnline not only provides consumers access to thousands of auction vehicles that are otherwise unattainable to the public, but also provides dealers with a lead generation tool essential for sustainability and growth in today's lead-hungry economy.
Original article published on LinkedIn by Carly Fitzpatrick
When considering characteristics of car salesmen, what do you think of? Would it depend on how quickly you want to take home a car, the type of mood you are in, or simply past experiences? Car Salesmen are aggressive but successful, and also aggravating but consistent. It is because of these characteristics that car sales have been steadily selling in the past years of this industry. Edmunds.com decides to take a look at the profession from the salesman’s perspective rather than the customers.
There are two sides to every story. An enthusiastic author was assigned to go undercover as a car salesman to gain a better understanding for how the public reacts while looking for a new car. “Everyone knows that the car salesman or woman is the enemy. He or she is the person we have to do battle with if we want a new car,” he expressed. Much like other aspects in our lives, a majority of customers appreciate conducting research themselves followed by locking in the best possible deal. This brings about a sense of pride in their new purchase. Thanks to ever changing technology, this method is even made possible to the customer from the comfort of their own home.
As the author recalls, customers often generated a frightened or angry response to his initial greeting or sales pitch. Those who were frightened had fear of being pressured into buying a car that they are not ready for or is not right for them. Those who delivered an angry response found their hostility from various places, such as not wanting to be bothered. Regardless of their reaction, the fact of the matter is that more and more customers are gearing towards online research over traditional salesmen.
Which method do you believe customers would prefer? Give your customers the option of both by adding MyDealerOnline to your dealership by providing online inventory on and off your lot. By doing this, you are able to sell vehicles before you buy. By bringing option to your lot, you may discover customers aren’t the only ones converting to the technology age.
News is going viral that within the next month General Motors will release an online platform to market and sell their used-car inventory. You may not think this is the first of it’s kind, but they have further released news about the additional features that will be offered to customers. AutoRemarketing states that some of those features include bumper-to-bumper warranties, flexible exchange programs, and bonus features added to the car itself such as an OnStar Guidance Plan, roadside assistance and satellite radio packages. General Motors also issued car history reports readily available to customers and a vast amount of information varying from numerous pictures of the car to how quickly the car can be available for delivery. This program has acquired highly acclaimed reviews by associates at Kelley Blue Book and is gaining interest by the day.
In addition, General Motors is releasing a car-sharing service to different demographics throughout the nation. This will enable a customer to acquire personal mobility at their convenience on their smart phone, just like Uber or Lyft, but without the additional service of a driver. The service will not be recognized as General Motors. Rather, it will be defined under a new identity brand named Maven. As mentioned by AutoRemarketing, this is a new start up in the industry and there are countless competing ideas and services being brought to the public each and every day. With this being said, take into consideration how millennials are approaching the automotive industry as it comes time for them to get behind the wheel.
It is becoming more prevalent that there are major differences among baby boomers and millennials on their views about common life occurrences. Take Harley Davidson, for example. Harley Davidson Motorcycles are struggling to remarket to millennials because their current target, which is baby boomers, has defined their brand as a desired, edgy lifestyle. This fad did not catch on as easily as it once did and is drastically declining revenue. Another lifestyle difference between baby boomers and millennials is the first car buying experience. Millennials are not seeing this occurrence of buying your first car as something to symbolize their freedom or holding enough importance to strike-up a conversation about. Rather, this experience is becoming passing small talk as told by AutoRemarketing.With this being said, millennials will steer more towards General Motors’ upcoming programs because they coincide with millennials’ needs of postponing the initial “first car experience” with car-sharing and dimming the excitement with used-car buying online. With millennials being targeted by mass media now more than ever before, should more companies start looking with the same social approach as General Motors? Have you ever considered the online aspect of your company? MyDealerOnline may have you covered.
Have you ever gone to the car dealer and not found the car you were looking for? 76% of consumers start their car buying process online, making it almost impossible for a used car dealer to have the car they want to purchase. We are filling the void by providing virtual inventory to the dealer's website.
MyDealerOnline is a wholesale to retail product that allows a used car dealer to sell a car before buying it which is no out of pocket cost to them. We partner with auction houses and take their available inventory feed and place it on the used car dealer's website. MyDealerOnline takes the guess work out of the car buying experience and allows you to "Sell Before You Buy."