We all know the saying, “the customer is always right,” but how far can that power be stretched? If it were not for the consumer demand for products, businesses could not prosper. However, according to Business Insider, the new “On-Demand Economy” is changing how products and services are being viewed, desired, and purchased. This “On-Demand Economy” can be defined as, “the economic activity created by technology companies that fulfill consumer demand via the immediate provisioning of goods and services.”
By enabling consumers to get what they want, how they want it, and when they want it by a click of a button, industries are growing rapidly by welcoming new companies and showcasing endless categories. It comes to no surprise that the internet has revolutionized nearly every aspect of our lives, but is society adapting at the same speed? Currently, the tech-savvy millennials have taken the lead in introducing these technologies to the public. They have shown the added convenience that technology can bring and the benefits that coincide with it. The more benefits that are presented to consumers, the more accustom they become to these luxuries. As a result, they begin adapting to make this their everyday routine.
"The on-demand economy is definitely the future. It offers consumers what they’ve craved for for many centuries: immediate gratification of every need at the tap of a button."
Numerous industries have joined the technology bandwagon, such as reading e-books, online food shopping, and even car buying. Take MyDealerOnline, for example. MyDealerOnline has revolutionized the way a consumer would go about the used car buying process. In the past, you would gather information about the vehicle you are interested in, hunt throughout various dealerships for it, and take a chance that it is the right fit for you. Now, MyDealerOnline allows you to find the perfect car at the right dealership in the comfort of your own home. By adding online inventory to a used car dealership’s website, dealers can satisfy virtually any customer without the restrictions of lot space limitations.
As a final thought, take these questions into consideration:
- Do you believe technology has entered our society for better or for worse?
- How has technology positively or negatively impacted your everyday life?
- The next time you are buying a used car, will you look online to find your perfect match before leaving home?