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MyDealerOnline

"Sell Before You Buy"

Independent Dealers Have No Fear, Online Inventory is Here

As more and more franchise dealerships step into the used-car sector, independent used-car dealers are finding themselves with greater competition than ever before. Not only are they competing with the dozens of other independent dealerships within a five mile radius, but also the colossal franchise dealerships with a greater inventory selection and a seemingless endless stream of cash flow.  With 40 million used cars sold in 2015, both franchise and independent dealers are fighting for a piece of the pre-owned industry’s profit. By examining DealerSocket’s Independent Dealership Action Report, we can determine the greatest challenges independent, used-car dealers encountered last year and more importantly, how to solve those challenges.

When asked what was the most important problem plaguing their dealerships in the year 2015, independent dealers responded that their top two greatest challenges included:

1. Inventory Acquisition (31%)

2. Capital to Finance Inventory (21%)

 

Coincidentally, return on investment and revenue growth ranked as the number one goal of independent dealers polled in the report. With inventory and capital proving to be the biggest challenges along with ROI and revenue growth serving as the top priority, it is evident that, “There is a direct correlation between independent dealers’ top challenge — inventory acquisition — and their No. 1 initiative — ROI/revenue growth,” the report notes. “In a circular fashion, acquiring more inventory will increase revenue and cash capital to finance more cars.”

 

The DealerSocket report concludes with suggestions for increasing both inventory and capital as well as advice for growing dealership revenue. 

INCREASING INVENTORY & CAPITAL

  • Expanding inventory search online and attracting individual sellers
  • Understanding car buyers and purchasing inventory based on their needs
  • Utilizing tools like a lender portal to offer more financing options to your customers

GROWING DEALERSHIP REVENUE 

  • Leveraging technology, like CRM, that is cost-effective and yields high returns
  • Improving selling skills, like phone handling, to raise closing rates by source
  • Decreasing spend of traditional advertising 
  • Creating a digital shopping experience that drives consumer engagement 

Looking for a technological tool to reduce your dealership's pain points and increase your dealership's competitiveness? MyDealerOnline offers a unique solution for independent, used-car dealers. With our technology, you can place auction inventory on your website or create your own custom website pre-loaded with auction inventory. Better yet, our services come with a low monthly subscription so you do not even have to finance this inventory to display on your website. Add auction inventory to your online listings, increase your digital presence and provide a greater selection of vehicles with MyDealerOnline's technology. 

Three’s a Party: The Role of Third Party Sites in Automotive Retail

Traditional automotive retail consists of two main players; the dealer and the consumer. Modern automotive retail consists of the dealer, the consumer and every other factor that now influences consumers' car buying decisions. From consumer shopping guides, to dealership reviews, to social recommendations on Facebook, we are given countless resources as consumers to guide our purchasing decisions in today's digitally-connected, review-friendly society. When it comes to third party automotive sites, three’s a party as they offer benefits for both the dealer and the consumer. This blog post explores the impact of third party marketplaces in the automotive retail sector and introduces an innovative solution for remarketing vehicles. 

Trends show that consumer shopping behaviors favor third party sites, utilizing such marketplaces as trustworthy and objective informational resources throughout the decision-making process. In fact, 2 out of 3 new car buyers, and 4 out of 5 used car buyers rely on independent research sites and marketplaces as a key resource in their car buying process.1 "Consumers like to comparison shop, and they want unbiased information that third party sites provide," stated Alex Vetter, CEO of Cars.com, at the 2015 Automotive News Retail Forum.2 As fragmented as the auto retailing industry is today, independent dealers continue to rely on third party sites to market their inventory. Third party sites allow consumers to view an array of inventory, shop around and find a good deal. Convenience is key for today’s consumer and the convenience of third party sites is rooted in massive amounts of inventory, avenues for comparability and reliable consumer reviews all in one place. 

 

For dealers, third party sites offer marketing opportunities difficult for independent, franchise dealerships to initiate on their own. Third party sites are today’s classified newspapers ads with better results. "Few groups have the size and resources to strike out on their own and create websites sufficient to try to attract all the business they need internally," mentioned John Krafcik, President of TrueCar, Inc.3 Third party sites allow dealers to reach a wider audience, generate leads and advertise their dealership. According to Driving Sales News, 78% of consumers looking for used cars are using a third party site in their search. Out of this 78%, they also state that 60% of the time that consumers spend going through the buying process is spent on a third party site.4 With such a high percentage of lead and sale traffic coming from third-party sites, why wouldn’t every dealer's strategy focus on broadcasting their dealership on these types of marketplaces? 

 

Well for one, third party sites require a quality leads handling process and consistent communication to produce profitable ROI. Let’s face it, marketing inventory on these sites does come with a price and in order to reap the benefits in return, they require a significant amount of management and attention on the back-end. It is important for dealers to remember that many third party sites do not necessarily consider themselves lead providers but rather inventory marketing channels.5  Given the sheer volume of consumers visiting automotive marketplaces on a daily basis, third party sites offer viable avenues for dealers to market their inventory. However, third party sites do not necessarily serve as the lead-generating power tool designed to solve all dealer hardships in automotive retail. In the past few years, AutoNation has placed less emphasis on plugging money into third party site providers and turned its attention towards brand building. "I can pay them to build their brands, or I can build my own brand," referenced AutoNation's CEO, Mike Jackson, noting that the significant fees and subscription costs for online lead generation through third party sites simply wasn't worth the cost.6

 

Given the interesting twist of third party site advantages and disadvantages for dealers, what about a tool that offers consumers a massive selection of inventory AND provides dealers quality, manageable leads through their OWN website? MyDealerOnline's revolutionary software does just that. An auto remarketing tool designed for dealers to offer a greater inventory selection without increasing their upfront capital finance requirements, MyDealerOnline aggregates auto auction inventory and places it on subscribing dealers’ sites for consumer browsing. Car shopping consumers are able to browse this inventory tool and inquire about particular cars straight through MyDealerOnline’s interactive communication platform. Dealers get real-time lead alerts and consumers get fast responses to their inquiries. MyDealerOnline's solution bridges the gap between wholesale and retail, an opportunity not available through third party site providers. To learn more about this unique concept, visit mydealeronline.com for additional information. 

MyDealerOnline: The Revolutionary Inventory Solution and Lead Generation Tool for Used Car Dealerships

MyDealerOnline, a Philadelphia-based automotive technology startup, developed a revolutionary inventory solution and lead generation tool for car dealers to compete in today’s digital age. The online inventory tool aggregates automotive auction vehicles and places those vehicles on used car dealers’ websites as additional online listings for consumer shopping. When consumers are browsing the additional automotive listings on a dealer's site, they can inquire about a particular vehicle through MyDealerOnline’s lead capturing technology.

Through MyDealerOnline’s lead management system, the consumer can request more information about a vehicle, send a message to the dealer, request a phone call from the dealer and even ask the dealer to place a bid on their desired car for purchase.

The dealer is notified of these customer leads in real time by email or an alert via MyDealerOnline’s mobile application, giving dealers the opportunity to capture leads when they are still interested.

In an industry where heavy traffic volumes and high competition can be difficult for one dealership to manage, MyDealeronline provides the simple solution for maintaining leads and capturing customers before the competition. MyDealerOnline not only provides dealers with additional automotive listings to grow their online inventory but also with a lead generation and management tool to maximize their dealership's full potential. 

Welcome MDO customer - Falcone Motors!

Welcoming Falcone Motors to MyDealerOnline! Falcone Motors was established to bring "quality cars at affordable prices to people in the community." Located in Norristown, PA, Falcone Motors offers buy here pay here, 100% guaranteed credit approval. A dealership supportive of veterans and the local community, no one gets turned down at Falcone. Trade, sell or buy a vehicle today and check out Falcone's inventory ON & OFF the lot at http://www.falconemotors.net//

Don't miss Falcone's "Hot on the Lot" vehicle of the week! Showcasing a "red, right and ready" '08 Suzuki Grand Vitara - just under 88k miles for only $8,800. You don't want to miss this one! 

 

Visit Falcone Motors at http://www.falconemotors.net//

1347 Sandy Hill Road

Norristown, PA 19401

610-277-1400

Welcome MyDealerOnline's newest customer, Aspite Auto Auction.

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MyDealerOnline is pleased to welcome Aspite Auto and Salvage Auction to our clientele! 

Just over fifty years ago, Jerry Aspite Sr. opened Aspite Auto as a classic auto body shop in Northeast Philadelphia. Today, Aspite Auto Auction remains a family-owned and operated business under the reigns of Aspite brothers, Jerry and Antonio. Aspite Auto Auction is the only salvage auction in Philadelphia and also auctions clean title vehicles and equipment for financial institutions, charitable organizations, municipalities and new car trades. Aspite currently holds online and live auctions every other Wednesday open to both car dealers and the public.We had the opportunity to go on site and talk to the brothers themselves in this short video


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With the help of MyDealerOnline’s inventory tool, Aspite Auto Auction has increased their offsite inventory, with thousands of additional clean and salvage cars now available through Aspite's offsite inventory page. If you are a dealer looking for parts or a consumer hunting for a great deal on a used car from a local vehicle supplier, Aspite Auto Auction is the place for you.

Make sure to check out MyDealerOnline’s “Hot on the Lot” special to see what featured vehucle is up for bid at Aspite’s next auction on Wednesday, February 17th online at aspiteauction.com or onsite at:

Aspite Auto Auction

7000 State Road 

Philadelphia, PA 19135.

Aspite Hot on the Lot Banner

 

 

MyDealerOnline to Expand Internationally through Partnership with Bendary Car Corporation

February 01, 2016 06:00 AM Eastern Standard Time
 

LANGHORNE, Pa.--(BUSINESS WIRE)--MyDealerOnline®, Inc. is pleased to announce its recent exclusive partnership with Bendary Car Corporation out of New York. MyDealerOnline and Bendary Car Corporation’s new distribution agreement will allow MyDealerOnline to expand to multiple international automotive markets.

“Overseas dealers will gain greater access to U.S. auction inventory, $0 brokerage fees and $0 logistics markup. Bendary Car Corp. will provide interest-free financing up to 50% of the vehicle cost. Also, interest-free financing will continue until the car sells for qualified dealers”

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Under the agreement, the Bendary and MyDealerOnline partnership focuses initially on the Middle Eastern and African markets with future expansion planned. Overseas dealers who subscribe to MyDealerOnline will receive immediate access to U.S. auction inventory, technology, resources and support. “MyDealerOnline is a perfect fit for our long-term Auto Exportgrowth,” states Ahmed Bendary, President of Bendary Car Corporation. “Overseas dealers will gain greater access to U.S. auction inventory, $0 brokerage fees and $0 logistics markup. Bendary Car Corp. will provide interest-free financing up to 50% of the vehicle cost. Also, interest-free financing will continue until the car sells for qualified dealers,” adds Bendary. “This program will add working capital needed to make overseas dealers successful.

The distribution partnership provides MyDealerOnline with the opportunity to establish dealer relationships throughout the world. “Our #1 goal is to help overseas dealers gain access to U.S. inventory and grow their dealerships,” says Scott Stephens, Vice President of Business Development at MyDealerOnline. “Export is important to the success of U.S. used car consignors. They will now have access to thousands of additional overseas buyers,” Stephens concludes.

For more information, please register at www.mydealeronline.com/export or email to info@mydealeronline.com.

About MyDealerOnline®

MyDealerOnline®, Inc., is a wholesale to retail digital product that allows car dealers to broker auto auction inventory straight from their own websites. MyDealerOnline removes the guessing game from the wholesale car buying experience and enables dealers to “Sell Before You Buy.” MyDealerOnline provides auction houses and their consignors with a broader buyer base and car dealers with a greater online inventory for direct consumer shopping. Visit MyDealerOnline at mydealeronline.com.

Contacts

MyDealerOnline®, Inc.
Carly Fitzpatrick
Digital Marketing Manager
215-289-0500
cfitzpatrick@alteso.com

Autonomous Features in Cars Are No Longer an Anomaly in the Automotive Industry

The future might be just around the corner, as reported by AutoRemarketing. Research shows that autonomous cars, or cars that are able to drive on their own, may be readily available to the public in the millennials’ lifetime. Some experts further say that they could be presented to the public in as little as 10 years. 

Sounds impossible, but take into consideration the autonomous features that already are in existence. We have sensors that detect and signal warnings when our cars cross over into another lane. Autonomous braking has become a mandatory feature to some car  owners, especially those with families and small childautonomous carsren. Technology has gone as far as to create guided cruise control and parking assistance. As pointed out by Stratechery, electric cars, the most recent advance in technology for the auto industry, have skyrocketed in the market. Every country that has started producing electric cars faced their most profitable year in 2015. Autonomous features and electric cars are nothing new in the industry, but are today’s car drivers really ready for completely autonomous vehicles? 

It should not come to any surprise that nearly 70% out of 1,000 consumers who were surveyed last year stated that they would consider a vehicle with autonomous features. One surprise, however, may be that these autonomous cars are considered to be “luxury” cars, even if non-luxury brands are the ones being equipped with them. Consumers are becoming more and more accustomed to the idea of not having to manually drive their cars due to services such as Lyft and Uber, taxi providers that are controlled by an application on your smartphone.

In reference to used car dealerships, this new found technology will alter the various aspects of certification qualifications that enable vehicles to be considered a “used car”. There are going to be more regulations in regards to how different technologies in cars should work. This not only includes these autonomous cars, but also the existing cars with autonomous features. Would this increase or decrease the value of “used cars” if that term meant they would be automatically driven? Think about how manual cars currently come into play with this analogy and also how they play into the role of “classic” cars. 

Take a look inside what the future holds: Watch Me

MyDealerOnline, Inc. 

www.mydealeronline.com

MyDealerOnline® Brings on Scott Stephens as Vice President of Business Development as the Company Continues to Grow

MDO Logo colored

78 Cabot Boulevard East                                                                               

Langhorne, PA 19047                                                                               November 17, 2015

P R E S S     R E L E A S E

MyDealerOnline® Brings on Scott Stephens as Vice President of Business Development as the Company Continues to Grow 

Langhorne, PA (November 17, 2015) - MyDealerOnline® is pleased to announce the addition of Scott Stephens as Vice President of Business Development. With decades of experience in the automotive industry, Stephens will be a strong attribute to the MyDealerOnline team. For the entirety of his career, Stephens has worked to support car dealers,  including over twenty years of experience at Cox Automotive. As General Manager of ExportTrader.com, Stephens developed the leading portal for overseas car dealers - building relationships in over one hundred fifty countries.

MyDealerOnline aims to revolutionize the auto remarketing industry. MyDealerOnline partners with auction houses, takes their available inventory feed and places it directly onto the car dealer’s website for consumer shopping. MyDealerOnline’s existing auction house partnerships include ninety percent of the salvage inventory market with Copart and Insurance Auto Auctions, as well as substantial clean car auto auction inventory partners such as ADESA and Auction Broadcasting Company. Through these partnerships and future partnerships developing on the horizon, MyDealerOnline intends to reach more dealers and expand both domestically and internationally.

With inventory available from auto auctions around the globe, the focus remains on introducing dealers to MyDealerOnline’s revolutionary wholesale to retail purchasing product. Stephens’ goal for MyDealerOnline is to build the largest network of connected dealers throughout the world. Stephens feels that, “MyDealerOnline provides dealers, both AIbEiAIAAABECNzK2ayV9pjAyQEiC3ZjYXJkX3Bob3RvKihjNzdkMTdlZGJlY2IzZDE1YmRkYzY3OWRlZjkxZmFjYjVjMjQ1NTZmMAHwPgsB8w-XcVwMFrAfxBhx5ZMeeA (1)domestically and internationally, with greater selling opportunities - reaching more consumers with expanded inventory options.”  The contribution of Stephens’ international auto experience will assist in MyDealerOnline’s continued expansion efforts.

About MyDealerOnline®

MyDealerOnline® is a wholesale to retail digital product that allows car dealers to broker wholesale auto auction inventory straight from their own website. MyDealerOnline removes the guessing game from the wholesale car buying experience and enables dealers to “Sell Before You Buy.” MyDealerOnline provides the auction houses and their consignors with a broader buyer base and car dealers with a greater virtual inventory for direct consumer shopping. Visit MyDealerOnline at mydealeronline.com.

Contact

Carly Fitzpatrick

Digital Marketing Manager

MyDealerOnline®

cfitzpatrick@alteso.com

mydealeronline.com

 

MyDealerOnline Receives Runner Up as DC's Startup of the Year at Tech.Co's Cocktail Event

At yesterday’s Tech.Co Cocktail in Arlington, VA, MyDealerOnline placed second as D.C.’s Startup of the Year. We would like to congratulate D.C. Startup of the Year winner, RouteHero, for their innovative traffic and transit alert app, which helps Washington, D.C. commuters avoid traffic jams and delays before they encounter them. 

As the members of MyDealerOnline socialized with other inventive startups from the area, we realized we were all there for one common reason: to save individuals time and money as well as ease people's lives through the use of technology. MyDealerOnline’s product provides more of all three of these facets; time, money and convenience. Here is how.

Car dealers maintain an inventory of vehicles available for purchase for interested car buyers. Currently, dealers look to sellers such as leasing companies, banks, car manufacturing and financing companies, fleets, rental companies, and insurance companies to obtain these vehicles. Dealers must guess which vehicles their prospective customers would be willing and eager to buy.

In turn, consumers search their local dealer’s websites or lots hoping to find the car that they want. Oftentimes, they discover that their local dealer does not have their desired vehicle. They then go to the next dealer and continue this process until they hopefully find the car that they want or they comprise to find a vehicle that is at least somewhat similar at a reasonable price. This is a time consuming and option-limiting process, one that can be frustrating for an eager car buyer.

MyDealerOnline has revolutionized the car buying and selling process for all parties involved.

For dealers, MyDealerOnline lists thousands of cars on dealer’s websites, providing them with enough inventory to satisfy any customer that comes their way. Since the dealers no longer need to invest the money to buy cars blindly up front, they are then able to sell those cars to consumers for much cheaper. For consumers, more cars are available locally at a close to wholesale price. This reduces the hassle of car hunting at multiple dealerships and saves consumers money on the car that they want. Sellers in turn can expose their cars to more buyers and sell them in a shorter period of time.

MyDealerOnline is here to revolutionize the car buying and selling process by making it more cost and time effective, convenient and satisfying. Are you ready to change the way we buy and sell vehicles?

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