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MyDealerOnline

"Sell Before You Buy"

Digital Shifts in the Automotive Industry

The traditional trends so common throughout the existence of the auto industry are slowly but surely making that big leap towards all things digital. The digital shift of the auto industry has been a tad slower than other industries but are highly visible online, with automotive marketplaces infiltrating the internet and other technologies that require minimal dealer to customer interaction. One cannot pretend these that opportunities do not entice eager car shopping consumers, so dealers must find a way to embrace the shift rather than fight it. Decisions to list inventory online and embrace eCommerce are only the beginning, as there are now additional professional service aspects to offer customers. Take AutoPoint, for example, a technological automotive marketing tool with a new software, WelcomePointfor dealerships to utilize to increase customer satisfaction.

 

WelcomePoint is a virtual greeting center for car dealerships to use throughout their business hours to maintain heavy traffic. This software can be embedded into devices such as computers or tablets and allows the dealer to have an up-to-date overview of sign-ins, appointments for individual
employees, and service histories for specific vehicles. Customers will also have the opportunity to
customize their search for a car by notifying a dealer in advance about specific details or features they are looking for. According to
AutoRemarketing, this software will enhance the car buying experience for customers and allow dealerships to run a more professional and organized business.

 

Any auto industry professional can tell you that customer satisfaction is a number one priority in the business. From services to products to feature add-ons, dealers will jump through hoops to have a happy customer drive off in their lot in the perfect car of choice. Services like WelcomePoint and products like MyDealerOnline are just two examples of how the industry is shifting to embrace all things digital. So don’t get left in the dark, learn how MyDealerOnline can revolutionize your used car dealership today!